Marketing / Distribution

Im Lehrer Feld 1
89081 Ulm

Tel.: 07 31 / 15 39 0
Fax: 07 31 / 15 39 109


Im Lehrer Feld 1
89081 Ulm

Tel.: 07 31 / 15 39 0
Fax: 07 31 / 15 39 109

Copyright 2012 by Carl Walther GmbH

All rights reserved. All material on this website may be used for private usage. If you want to publish, copy or print material from our site in any way you need the written permission of the CARL WALTHER GmbH.


Alexander Lenert
Christian Kaiser

Amtsgericht Arnsberg - HRB 1524
Amtsgericht Ulm - HRB 842

DE 147036696

Privacy statement

This data protection declaration applies to the Hämmerli & Co. AG. The protection of your personal data is very important to us. At this point we would therefore like to inform you about data protection in our company.
The Hämmerli & Co. AG takes the protection of your personal data very seriously. We want you to know when we store which data and how we use it. As a company under private law, we are subject to the provisions of the European Data Protection Ordinance (DSGVO), the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). We have taken both technical and organisational measures to ensure that the data protection regulations are observed both by us and by external service providers.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.
We collect and use your personal data exclusively within the framework of the provisions of the data protection law of the Federal Republic of Germany. In the following we will inform you about the type, scope and purposes of the collection and use of personal data. You can access this information at any time on our website.

1. General Information
By using our website, you agree to the collection, processing and use of data as described below. Our website can be visited without registration.
When you visit our website and each time you access a file, our web server or the page provider collects and stores protocol collation information for statistical purposes and stores it as "server log files" (e.g. date and time of access, URL of the referring website, file accessed, amount of data sent, browser type and version, operating system and your IP address). This is not personal data. Personal data, in particular name, address, telephone number or e-mail address are collected on a voluntary basis. This data is evaluated for statistical purposes and exclusively anonymously and subsequently deleted. The data will not be passed on to third parties. It is not possible for us to assign this data to a specific person or to link this data with other data. However, the websi-te operator reserves the right to subsequently check the server log files if there are concrete indications of illegal use.

2. the name and address of the controller
The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is Hämmerli & Co. AG. The contact details can be found in the imprint.

3. name and address of the data protection officer
The data protection officer of the controller:
VIA Consult GmbH & Co. KG
Mr. Kunde
Martinstarße 25
57462 Olpe
Phone: +49 (2761) 8375 - 0

Any person concerned can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. personal data
Personal data is information that can be used to obtain personal or factual information about you (e.g. name, address, telephone number, date of birth or e-mail address). Information with which we cannot (or only with a disproportionate effort) establish a reference to your person, e.g. by anonymizing the information, is not personal data.
Personal data such as your name, address, telephone number or e-mail address are only collected if you provide them to us voluntarily. We collect personal data exclusively in accordance with the applicable data protection regulations.

5. personal data in the contact form
On our website we offer you the opportunity to contact us by e-mail and/or via a contact form. Your personal data entered in the contact form (mandatory fields: first name, surname, e-mail, subject, your area of interest) and your message will be sent to us via encrypted e-mail and processed only for the intended purpose of processing your contact.
Here you also have the opportunity to subscribe to the Walther newsletter.
These data will be deleted by us after completion of the correspondence. It is not passed on to third parties outside the Group. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either.

6. registration for the newsletter
On our website we offer you the possibility to subscribe to our newsletter. With this newsletter we inform in regular intervals about our offers.
(For newsletter distribution we work together with the company MailChimp. In accordance with Art. 28 DSGVO, we have concluded an order processing contract with the provider, which obliges MailChimp to process the personal data only in accordance with our instructions. MailChimp is also certified under the EU/Switzerland-US-Privacy-Shield and thus offers the guarantee of data protection. In order to receive our newsletter, we need a valid e-mail address. We will check the e-mail address you have entered to ensure that you are actually the owner of the e-mail address provided or that the owner is authorized to receive the newsletter. For this purpose we will send you a confirmation e-mail (double opt-in).
With your registration to our newsletter we will save your IP address and the date as well as the time of your registration. In the event that a third party misuses your e-mail address and subscribes to our newsletter without your knowledge, this serves as a safeguard on our part. We do not collect any further data. The data collected in this way will only be used to subscribe to our newsletter. The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either. You can cancel your subscription to this newsletter at any time. Details can be found in the confirmation e-mail and in each individual newsletter or you can contact us via the following contact details:

7. order request AR20 and AP20
You have the possibility to generate and send an order request for a rifle, accessories and clothing. As an arms manufacturer we do not sell and deliver directly to end users, all orders are executed by a Hämmerli arms dealer of your choice. Based on your entries in the order form (postcode), we will automatically determine the nearest arms dealer for you. You also have the option of having the order executed by another participating arms dealer. Here you can select your dealer via the alternative dealer search.
In order to place orders via this offer, each customer must enter the following personal data: Title e-mail, first name, last name, address, country, date of birth.
Here you also have the opportunity to register for our newsletter.
After the order process you will receive a confirmation e-mail to the e-mail address you provided.
We do not collect any further data. The data collected in this way is sent by encrypted e-mail and stored in our internal database. After checking your order request, your request will be transmitted in encrypted form to the arms dealer you have selected so that they can process your order request.
The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either.

8. Google Maps API
On our website we use the Google Maps API to display geographical information visually. For example, you can use our dealer search to search our dealer network and find the nearest HÄMMERLI dealer in your area. When using Google Maps, Google also collects, processes and uses data about the use of the Google Maps functions by visitors to the website. For more information on data processing by Google, please refer to Google's privacy policy ( There you can also change your settings in the Data Protection Center so that you can manage and protect your data (

9. use of cookies
Our website uses cookies. These are small text files that make it possible to store specific information related to the user on the user's terminal device while using the website. Cookies make it possible to determine in particular the frequency of use and number of users of the pages, to analyse the behaviour of site use, but also to make our offer more customer-friendly. Cookies remain stored at the end of a browser session and can be recalled when you return to the site.
The data records do not contain any personal information. A combination with any personal data provided by you does not take place.
Cookies save you the multiple input of data, facilitate the transmission of specific contents and are required for registration in the closed area. If you wish to prevent the use of cookies, you can refuse the acceptance of cookies in your browser. Please refer to your browser manufacturer's instructions on how this works in detail. We would like to point out that the deactivation of cookies may limit the functional scope of our offer.

10. photos
"The publication of photos on the Internet requires the consent of the persons photographed. Exceptionally, in the cases of § 23 para. 1 in connection with Par. 2 Kun-stUrhG no consent if it concerns
- Portraits from the field of contemporary history,
- Pictures in which the persons appear only as accessories next to a landscape or other location,
- pictures of meetings, lifts and similar events in which the persons depicted took part, or
- portraits which are not made to order, provided that the distribution or display serves a higher interest of art".

(Source of the quote: North Rhine-Westphalia State Commissioner for Data Protection and Freedom of Information)

Note: If you are represented as a person on a photo which we have reproduced in the context of the documentation on our website in accordance with item 3 (see above), but you do not agree to the publication of this photo, please contact us or send us an e-mail to

11. Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide the website operator with further services related to the use of the website and the Internet.
The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (
You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website:

Disable Google Analytics

Further information on terms of use and data protection can be found at or under Please note that the code "anonymizeIp" has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (IP masking).

12. note to external links
This website contains links to third-party websites ("external links"). These websites are subject to the liability of the respective operators. When linking the external links for the first time, the provider checked the external content for possible legal infringements. At that time, no legal violations were apparent. The provider has no influence whatsoever on the current and future design and content of the linked pages. The setting of external links does not mean that the provider adopts the content behind the reference or link as his own. A permanent control of the external links is not reasonable for the provider without concrete indications of legal violations. However, if we become aware of any legal infringements, such external links will be deleted immediately.

13. legal basis of the processing
If we obtain consent for certain processing operations, these are based on Art. 6 I lit. a DS-GMO. If the processing of personal data is necessary for the fulfilment of a contract, e.g. for the delivery of goods or for pre-contractual measures, e.g. for enquiries, the processing is based on Art. 6 I lit. b DS-GMO. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GMO. If the processing of personal data is not based on any of the aforementioned legal bases, we process data to protect a legitimate interest of our company (improvement of the performance of business activities). We always make sure that no interest worthy of protection of the person concerned, which outweighs our legitimate interest, opposes this.

14 Duration for which the personal data is stored
The storage period for personal data is based on the statutory retention periods. If the purpose for which the data was collected ceases to apply, the data will be deleted after this period has expired.

15. right of information and revocation, right of appeal and right to limitation of processing, correction and deletion
You have the right to receive information about your data stored by us and the purpose of storage at any time. You may revoke your consent to the storage or use of your personal data at any time in writing. In addition to the revocation, you have the right to request the correction and the restriction of the processing and blocking or deletion of your data.
Please contact the data protection officer at (VIA Consult provides the external data protection officer of Hämmerli & Co. AG and is therefore available for all questions regarding data protection law).
You have the right to contact the relevant supervisory authority (for NRW: the North Rhine-Westphalia State Commissioner for Data Protection and Freedom of Information in Düsseldorf) for complaints.

16 Security
We use technical and organizational security measures to protect your personal data provided to us from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved and adapted in accordance with the state of the art.

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The whole content including text, pictures, audio files, etc. and all further published information, with exception of content specially marked, are copyright by CARL WALTHER GmbH Sportwaffen.

For reproduction in any kind a written permission is needed from CARL WALTHER GmbH.

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We do not forward your data to third parties. You can unsubscribe free of charge and at every time.

Please also visit the other websites of the PW Group

Copyright 2011 / 2012: CARL WALTHER GmbH • In some countries it is necessary to obtain a license, before you can purchase a gun. Please refer to your local gun law for further information.

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